Top 5 Fashion Games on Android in the US: Q2 2025 Performance

In the second quarter of 2025, the top five fashion games on the Android platform in the United States demonstrated varied performance trends, as reported by Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue peak at around $309K at the beginning of April, followed by a gradual decline to approximately $221K by the end of June. Weekly downloads reached a high of 15.8K in mid-April but decreased to about 6.8K by the end of the quarter. Meanwhile, weekly active users increased significantly, peaking at over 405K in early June before dropping to nearly 300K.

Glow Fashion Idol, published by CrazyLabs LTD, experienced a steady rise in weekly revenue, reaching a high of $104K by the end of June. Downloads also increased, starting from 10K in late March and peaking at around 26K in the last week of June. Active users showed a similar upward trend, growing from 56K in March to nearly 67K by the end of the quarter.

Merge Studio: Fashion Makeover by Paxie Games maintained a stable weekly revenue of around $63K throughout the quarter, with a slight dip to $52K in June. Downloads fluctuated, with a notable peak of 25.6K in early April and a resurgence to 22.7K at the quarter's close. Active users decreased from 98K in March to about 66K by the end of June.

Covet Fashion: Dress Up Game from Crowdstar Inc had consistent weekly revenue, peaking at $69K in mid-May. Although downloads were minimal, active users remained steady, increasing from 37K in March to 39K by the end of June.

Finally, SuitU: Fashion Avatar Dress Up by Libii HK Limited showed fluctuating revenue, peaking at $51K in mid-April. Downloads rose from 2.2K in March to nearly 3.8K by June's end. Active users, however, declined from 23K in March to about 14K by the end of the quarter.

These insights provide a snapshot of the dynamic landscape of fashion games on Android in the US. For more detailed analysis, visit Sensor Tower.